Atlanta Native, Kelechi, Drops Debut Album “Before The Quarter”
Posted by Grubeats on May 27, 2016
Sometimes you hear an artist and are 7-seconds into the first song, you’re on to the next. Sometimes you hear an artist for the first time and are instantly drawn in. Whether it be the beat, their flow, the lyrics or the message, sometimes you just get that feeling you found something special. A few years back I stumbled across STNDRD, a hip-hop duo out of Hotlanta. Kelechi & Phay, two very talented artists were the talent behind the label. They were clearly motivated (as I quickly confirmed after seeing and hearing “We Want It All“). They were cultured and proud of their diverse backgrounds. They were confident, fun, and full of energy. Most importantly, they could RAP.
Fast forward 2 1/2 years, both artists are still representing STNDRD, but pursuing parallel solo careers. Kelechi was the recipient of $50k after being recognized as the winner of Green Label Sound’s “Open Call” contest. Identified as one of the next talents on the brink of explosion, Kelechief invested that nickel lump right back into his debut album, Before The Quarter. Making valuable industry connections and cosigns along the way, Kelechi has been earning his key and building bridges along the way. “Before the Quarter” is Kelechi’s breakout. 10 tracks, from raw to delicate, Chief flexes appropriately, but never lacks a message. Enjoy the album stream and cop your own copy on iTunes if those first 7-seconds hit you like they hit me.