FYI | Why Dillon Francis’s “Money Sucks, Friends Rule” Album Title Is Nonsense
Posted by BIGLIFE on October 21, 2014
Millionaire DJ Dillon Francis would like you to know he has an album coming out. Not just any album. An album disingenuously titled “Money Sucks, Friends Rule” that he would like you to purchase with your hard earned money. In an interview with Radio.com, Dillon explained the genesis of the title.
When he was stuck on what to call his album, Francis’ manager reminded him of the T-shirt idea. “I called my manager one day, and I was like, ‘I want to make a shirt that says ‘money sucks, friends rule’ in the Warriors font,” he explained during an interview backstage at Coachella 2014, referencing the distinct spray paint font used on the movie poster for the 1979 New York gang war movie, The Warriors. When he was stuck on what to call his album, Francis’ manager reminded him of the T-shirt idea.“I was like, ‘that’s the best title for an album.’ Because I really feel that way. Friends are forever. Money isn’t.”
Think about that for a second. This is coming from a DJ (and the Windish Agency) who commands $40,0000 a show. That’s only $10,000 less than than the median household income according to recent statistics released by CNN. In fact, only 26% of households in the US make $80,000 a year or more. In a matter of a few shows, Dillon can match that figure assuming manager and agent still take their cut. The title is antithetical to the motif that “DJ Rich As F*ck” is attempting to advance to his adoring flock.
Don’t misunderstand me. I’m all for artists making money. It’s no secret that it’s extremely hard to make a living being one. The barriers to entry are higher than ever. However, the title should be ridiculed, and ridiculed thoroughly. The joke isn’t on Dillon Francis. It’s on the fans who buy into this nonsense marketing. They’re so blinded by their love of the artist that it robs them of their ability to think critically and be a skeptic. Perhaps that’s asking too much of an “EDM” demographic steeped in rampant idealism and a penchant for low brow progressive house bangers re-packaged to them time and time again.
If Dillon truly believes that money sucks, he should give his album away for free.
Dillon Francis’s “Money Sucks, Friends Rule” is out via Columbia on October 28th.