Ches Barrow releases single “Wild” to be featured in ITVBe TV Campaign

Posted by on November 16, 2022

Following the release of her debut EP, ‘Girl Who Ruled The World’, Ches Barrow returns with the immense single ‘Wild’. The talented songwriter wrote the track having been approached for a major luxury beauty TV commercial on ITVBe for her luxury beauty brand, Ches Editions (she’ll also be starring in the commercial).

When speaking about ‘Wild’, Ches said: “I of course wrote it with the aesthetic and vibe of the ad in mind; envisioning a fashion-runway edge with the models doing their thing and a low-key ‘luxury beauty’ depth. But it also is absolutely naturally an extension of my artistic-style and musical growth. The lyrics (‘I shake my hair’) attest to Ches Editions’ ‘hero product’ being featured: The Ultimate Oil for Hair. The product and brand is about ‘clean luxury beauty’ and goes against the grain of its competitors; existing as 100% Natural with zero synthetic ingredients. The song encapsulates this fearlessness.”

Produced by Ches, mixed by Grammy and Emmy Award-Winning Carl Glanville (U2, Jason Mraz, Joan Jett, Counting Crows) and mastered by Chris Gehringer (Lady Gaga, Dua Lipa, Rihanna, Avril Lavigne), the track without a doubt empowers you to have confidence within yourself mirrored in its impressive production. Ches, who’s previously received support from the likes of Earmilk, Wordplay and Fame Magazine, openly sings about her experiences, while showcasing her effortless voice:

“My dream has always been about the songwriting and it feels so gratifying to have finally got to a place where I allowed myself to believe in me so much and the result of the production is something I’m truly proud of. This is the culmination of my so-far life’s work to fruition; my growth as an artist and person is in the ‘fearlessness of ‘Wild’; and that it’s going to be in the commercial for my brand that I’ve also worked so hard for and has such a vital message, is everything. I’m here for all of what believing in myself as an Artist brings”

With her relatable songwriting and sync so soon after her debut EP, Ches’s signature songwriting and stamp continues to be heard.

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