Vivran Discusses Career Moves, Starting A Label, & More

Posted by VMan on April 2, 2021

A label owner, a DJ/producer, and an all-around devoted musician begins to describe the type of artist Vivran is. Based in Mexico, the diverse and strong network this artist has at his disposal plays to his advantage accordingly. Having started MOTIVANT on his own and momentum being grown both in his own career and his music business ventures, FNT had a chat with him on many subjects including, career stories, advice, and more.

Can you recall key moments that led you on an electronic music career pathway?

Vivran: When I was very little I wanted to be a rockstar. I learned Guitar and Piano which I eventually stopped in my highschool years. By the time I had to go to college I didn’t really know what I wanted to do so I decided to learn how to make electronic music and that’s how I ended up in Barcelona, the city that made me who I am today. I think for me, it was always music.

Was there a moment that you remember which triggered you to start pursuing the creation of imprint MOTIVANT?

Vivran: Going back to Mexico after living in Spain came hard on me, that’s when I really became an introvert and began producing for real. It was at that point, when I met a lot of young upcoming producers that I found had amazing sound, the problem was that they didn’t really do much with such awesome songs, even when signing with labels. MOTIVANT for me became a need in order to take my project and the projects of those around me to the next level. In the end, there is not a big focus for this in Mexico, I intent to change this.

What ‘genres’ do you aim to feature on the label itself?

Vivran: Emotive Electronic is a term I use to define any electronic sound that encircles progressive house & Melodic Techno, but more important than this, I seek tracks that actually deliver an emotion. An emotion besides euphoria and wanting to dance. I seek depth in music.

What advice would you give to artists considering a career in dance music?

Vivran: Stay true to your own path, don’t copy others. Hours in the studio. A lot. Keep talented people close to you, always seek to create community and remember hate doesn’t help your project at all. Supporting other artist does a lot more.

Do you plan to release more tracks this year?

Vivran: Be hopeful for summer, thats all I’m going to say.

What are you most excited about in regards to the label in 2021?

Vivran: I think I’m most excited in all the new music we are receiving, there really is a lot of talent and true emotion out there. I am most exciting in continuing to discover amazing sounds both in Mexico and abroad.

Tags: Interview, maybe too much, vivran