London-based singer SAI drops new single “SHAME”

Posted by on June 28, 2021

 London-based singer, songwriter & visual artist SAI (pronounced ‘say’, a backronym for ‘Sing About It’) treats us to the final piece of art from her EP ‘RE’: a song entitled ‘Shame’. A straight-up R&B classic, this break-up song sees SAI handling the blowout like a queen. Her slick lyrics inject a major dose of female kick-ass attitude, with just enough vulnerability for fans to relate to the emotions. Far from bitter, she sings:” Shame on you boy, it’s a shame for you boy” – let’s just say, we wouldn’t wanna be that guy! The track is blessed with SAI’s consistently dreamy vocals, showcasing her sultry lower tones in the verses, with some very Mariah-esque backing vocals in the pre-chorus, before soaring up to a stunning falsetto in the sing-along chorus. Smooth soulful R&B chords played by a light-hearted synth set the mood of the track from the start, followed by the hard-hitting 808’s and drums punching through the chorus. This mid-tempo break-up anthem draws influence from renowned producers like “The Underdogs” with a vibe so fresh, yet so reminiscent of the ‘Back in The Day” R&B we love and miss so much.