The Weeknd – Often (Kygo Remix)

Posted by BIGLIFE on July 28, 2014

I’ve seen a lot of talk lately about Kygo signing to Sony. Some congratulated, some even claimed this was the beginning of the end. It’s incredible to me that fans, or people who claim to be, wouldn’t want to see their favorite artist progress. Fans don’t understand how hard it is to make a living in this music scene. The barriers to entry are higher then they’ve ever been. What Kygo has done is unprecedented, yet fans have this ill-informed notion that Sony is going ruin his brand. Sure, major labels are notorious for messing up an artist’s brand. We’ve seen many artists (sadly) come and go because they signed. Kygo, and his team, are too smart to let that happen. Kygo is going to be just fine.

Tags: artist, beginning, favorite, higher, Kygo, remix, Sony, team