Albums, Hip-Hop, Rap | Atlanta Native, Kelechi, Drops Debut Album “Before The Quarter”
Posted by Grubeats on May 27, 2016
Sometimes you hear an artist and are 7-seconds into the first song, you’re on to the next. Sometimes you hear an artist for the first time and are instantly drawn in. Whether it be the beat, their flow, the lyrics or the message, sometimes you just get that feeling you found something special. A few years back I stumbled across STNDRD, a hip-hop duo out of Hotlanta. Kelechi & Phay, two very talented artists were the talent behind the label. They were clearly motivated (as I quickly confirmed after seeing and hearing “We Want It All“). They were cultured and proud of their diverse backgrounds. They were confident, fun, and full of energy. Most importantly, they could RAP.
Fast forward 2 1/2 years, both artists are still representing STNDRD, but pursuing parallel solo careers. Kelechi was the recipient of $50k after being recognized as the winner of Green Label Sound’s “Open Call” contest. Identified as one of the next talents on the brink of explosion, Kelechief invested that nickel lump right back into his debut album, Before The Quarter. Making valuable industry connections and cosigns along the way, Kelechi has been earning his key and building bridges along the way. “Before the Quarter” is Kelechi’s breakout. 10 tracks, from raw to delicate, Chief flexes appropriately, but never lacks a message. Enjoy the album stream and cop your own copy on iTunes if those first 7-seconds hit you like they hit me.
Hip-Hop | SUBMiT- Spend It ft. Pharoh & Taylor Bennett
Posted by Grubeats on June 2, 2014
You roll the dice, land on Boardwalk – do you throw down the paper and add it to your portfolio it or do you pass? STNDRD front runner voices his decision on his latest single, “Spend It”. Bringing along label mate, Pharoh, as well as Taylor Bennett, the younger brother of that rapper named Chance. Flowing smoothly over a light trap influenced production, the ATL young guns bounce back onto the blog scene as they continue to ascend to the limelight. SUB’s upcoming project, Apt. 139, dropping this fall.
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Hip-Hop, Videos | STNDRD – We Want It All
Posted by Grubeats on August 14, 2013
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SUBMiT & Pharoh, the two MC’s making up the free flowing hip hop trio, STNDRD. Both have impeccable flow and when they are in front of the camera, their body language only emphasizes the meaning of the lyrics. Combatting with that ping rap approach, the two shred the @OddCoupleBeats production, handing the mic back and forth, each delivering again and again a great verse. I’ve liked these guys (and girl) since I first heard them and each time they deliver new material, they continue to impress me. “We Want It All” is available for free on SUBMiT’s mixtape, Window Seat [Download Here]. I also suggest copping Pharoh’s recent release, Jungle Fever [Download Here].
Hip-Hop, Videos | Pharoh – Don’t Know [Music Video]
Posted by Grubeats on February 11, 2013
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Listen, I’m not going to claim to know the significance of the sideways ski-goggles-on-the-head-style, but I will confidently tell you that Pharoh has something special. Despite being charged a pretty penny for this beat, Pharoh let’s loose over the asian temple/tribal rhythm, rattling of a list of facts you and I “don’t know.” His raw delivery coupled with a unique style and delivery are enough to catch my ear. Follow him on his respective networks below.
Free Download: Pharoh – Don’t Know