BLENDIN’ERA’s ‘This Love’ Promises a Bright Future for the Collective

Posted by VMan on August 10, 2023

In the sprawling terrain of modern music, the arrival of BLENDIN’ERA’s “This Love” is reminiscent of those moments when a fresh sound rises, with footprints from the past but eyes on the future. The consortium of Rick T., Castor Troy, Rob Fischer, and the likes of SaDBoY and LauRAW is nothing short of a wining combo in the dance-pop domain. Their German roots are telling, but what’s more vital is the narrative they weave.

This debut single, accented by SaDBoY’s ethereal voice, is like a confluence of rivers. The presence of SaDBoY is not just a strategic collaboration but also the seeming glue that holds it all together. With a history stretching across genres, from R&B to electro, his association with Nike and his impact at the New York Brooklyn Fashion Week – SaDBoY’s touch is palpable.

Interestingly, there’s a lore in how Castor met Rick in the early ’90s, an epoch when music was transitioning in its own right. The birth of their dance label ‘Energized’ and the successes of it are chapters on a book that’s yet to be fully written. BLENDIN’ERA seems to be their answer to a question: What happens when seasoned veterans meet the dynamism of the current era?

The music video, lush and evocative, fits perfectly with the sound. It feels as though BLENDIN’ERA isn’t just here to make music; they’re here to sculpt stories. And as they ready their next release with LauRAW, one can only wait in excited anticipation.