Slowboy Talks Virality, Success, & The Future After ‘Brazilian Funk Mano’ [Interview]

Posted by on August 7, 2023

With the fury of a revolutionary, Slowboy has etched his mark in the Phonk universe. The hard-hitting Norwegian maestro has defied expectations and birthed a new sound with “Brazilian Phonk Mano.” The track resonates with the very heart of the genre, imbuing it with a raw, untamed vibrancy.

The Phonk genre, much like rock ‘n’ roll in its early days, has been a bastion for experimentation and audaciousness. Slowboy, Crazy Mano, and lucaf. have taken this malleable form and poured their unique personas into it. The resulting sonic concoction is as electrifying as the raucous punk anthems of yore.

Slowboy’s rapid rise has been marked by serendipity and hard work. His sound emerged just as the world began to recognize the allure of Brazilian Phonk. From Brazil’s clubs to worldwide streams, Slowboy’s take on the genre arrived at the perfect time.

One can draw parallels between Slowboy’s approach and that of the legendary Bob Dylan. Dylan pushed folk beyond its boundaries, and Slowboy, with his dynamic collaborators, is doing the same with Phonk. He’s not only creating music, he’s creating culture.

“Brazilian Phonk Mano” is more than just a track; it’s a cultural shift, an emblem of an era. It’s the sound of a genre that refuses to be pinned down, the soundtrack to a million TikTok videos, and a testament to the power of collaboration. Like Dylan’s anthems, Slowboy’s “Brazilian Phonk Mano” captures the zeitgeist, reflecting the world back to us in a form we’ve never heard before.

We couldn’t help but want to get inside Slowboy’s head, see the interview below where we discuss the sound of Phonk, TikTok virality, label releases, and more.

Exclusive Interview

As a pioneer of the Brazilian Phonk sound, what inspired you to explore this genre?

What inspired me was the general sound and feeling it gave me. It had this really rough, raw and bouncy sound to it which I liked. I love exploring new genres and sounds, which made me try fuse elements of Phonk with Brazilian Funk.

Do you prefer making music with others or on your own?

At the moment I am doing a lot of collaborations which I enjoy, but personally I prefer working on my own from time to time so I can focus on my own personal projects.

Do you prefer being in the studio or on stage?

I’m not really used to being on stage much, so I would say I’m more of a studio type of person. But this may change in the future.

Could you discuss your involvement with labels such as Aurorian Records, Void of Phonk, Black 17 Media, and B1 Recordings?

I witnessed the creation of Aurorian Records and they were the first label team believe in my sound as I was friends with the owner, the same too with Void of Phonk. Other than production, I’m involved with doing some A&R work for them. With the success of Brazilian Phonk Mano came the ability to work more with artists that frequently release under Black 17 Media, so I have released through there a few times too. As for B1 Recordings, they’re a popular label under Sony and got given the opportunity to remix two viral songs under them including ‘Push Up’ by Creeds so it was great working with them for that!

How has your music resonated with audiences on platforms like TikTok, Instagram, and YouTube?

Scrolling through TikTok with my music showing up a lot of the time, with tracks like ‘Brazilian Phonk Mano’, ‘Life in Rio’ and my recently viral track ‘Oppa’, I like to look at the comments sometimes and people seem to love the songs. The amount of video usage with my tracks and the views across YouTube, TikTok and the dm’s I get on instagram has been incredible. It’s overwhelming the amount of messages and support, but I love it and hope it continues.

How much can your success be attributed to being at the ‘right place at the right time’ in your opinion?

It depends. I think with ‘Brazilian Phonk Mano’, that was a track that was at the right place at the right time. Putting out a track like that which became popular amongst edits and gym-goers before anyone else really shaped its success. That to me was a major ‘right place at the right time’ moment and ultimately kicked things off a lot for me.

What can listeners expect from Slowboy beyond “Brazilian Phonk Mano” in terms of his contribution to the Phonk genre?

I’m still making a lot of Brazilian Phonk/Funk music but also experimenting with other sub-genres of Phonk and EDM as always. I began in the bass music scene and creating other EDM styles, so I’ve got upcoming music with some talented artists mixing these styles with Phonk.

Tags: , , ,

COMMENTS | VIEW COMMENTS

+