Point Blank Teams Up With Smirnoff To Put Women Artist’s First

Posted by on June 23, 2017

In 2016 just 17% of electronic music festival headliners were women and only 5% of music producers were female. Thankfully Smirnoff Sound Collective recently collaborated with Point Blank Music School to address this imbalance of power within the music industry through their “Women Shaping Tomorrow” initiative, which featured an evening of panels and workshops with industry heavyweights like Mandy Parnell.

It’s all part of Smirnoff’s “Equalizing Music” campaign, a three year initiative that aims to double the number of female headliners by 2020. Based on the success of “Women Shaping Tomorrow”, it seems like they are well on their way.

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