O Cinnedi Drops Dramatic & Dark Video For Single ‘Pride’

Posted by on November 16, 2021

“Pride,” marks the start of what will be an epic ride for Canada’s own O Cinnedi. She is embarking on an extensive music journey where she will highlight the famous 7 Deadly Sins – a reference to Dante’s Inferno – through some inventive bass releases. “Pride,” is the first of the bunch, meaning genie is out of the bottle for the artist and there won’t be closure on the series until sometime in 2022.

The video for “Pride,” is down right creepy, but in a fascinating way. The creative direction here is right on target, filled with well-crafted cinematography, fashion, and a personal essence from the artist herself – all the tools working in harmony to equip the viewer with an edgy experience that’s weird in a way that’s hard to turn away from.

O Cinnedi is clearly one who wants to put the art first with her alias. She seems to understand the value of building something bigger than a basic singles with with minimal effort put in.