Amsterdam Dance Event Marks 20 Years With Some Major Announcements

Posted by on September 20, 2015

It’s time again for industry hopefuls and professionals to gather together in the magical city of Amsterdam to discuss future developments in the direction of dance music. The Amsterdam Dance Event (ADE), the world’s leading event for electronic music, will take place from October 14th to 18th. The international event will be marking its 20th anniversary with a series of special events, and organisers are expecting 365,000 national and international visitors this year.

2 Chainz (2)

After five well-received editions in Rotterdam, the international showcase and business platform for hip-hop, bass and beats continues at the biggest conference for electronic music in the world. ADE Beats is an annual initiative to promote hip-hop, bass and beats in Europe. In the previous five years artists and speakers included Hudson Mohawke, Shaggy, Mr. Probz, Future, Action Bronson, DJ Moortje and 2 Chainz and companies like Interscope, Top Dawg Entertainment, XXL, OkayPlayer, Boiler Room, BBC1 Radio, Dirty Dutch, The Fader and many others.


During ADE 2014 ‘Open-House’ was launched, an innovation platform for startups in the event and festival industry. Earlier this year the Nature Calls competition was setup by Open-House, with three different categories:energy, waste and water. During ADE Green 2015 the five best ideas in each of these categories will be presented, as well as some wild card projects.They will get the chance to be accepted in to the accelerator programme of Open-House, which is due to begin in November of this year. The winner will receive a cash prize of€5000 to help develop their project. The jury consists of, among others, PatrickvanderPijl(NL), CEO & Strategy Designer at Business Models Inc. and writer of the world wide best seller Business Model Generation, Kasja Ollongren(NL), alderman and deputy mayor of Amsterdam, and Jim Stolze(NL), the driving force behind the TEDxAmsterdam conferences and Start Up Fest.

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